Setting Up Easy Payment Systems For Your Customers

Setting Up Easy Payment Systems for Your Customers

If you want to make life as easy as possible for your customers, it starts with your website and the way that they pay for what they are buying. Your checkout page on your website is one of the most crucial pages you need to consider. It should be free from any advert, so it should be easy to load and it should be easy to use. It’s where your window shoppers become paying customers, and it’s where people hand over their credit card information.

With different types of hosted payments, you have a lot to consider to make sure that your website payment page will be easy for your customers to use and understand. You can set up PayPal on your website and call it a day, but if you want to make it easier for your customers then you need to make sure that you have full control and that’s over the entire checkout process. Let’s take a look at some tips that can help you to do just that.

  • Offer more than one payment method. Not everybody has PayPal and not everybody likes PayPal. So you need to make sure that you have more than one payment method available. People could pay by credit card, debit card, buy now, pay later, cash on collection even. There are so many options for people to be able to use, so you need to figure out the ones that matter to your users.
  • Have guest account options. If there is one thing that most people hate is when they are forced to sign up to a website to have an account that gives them emails they don’t want and information that they don’t want. Don’t force your customers to sign up and create an account on your website if they can check out as a guest. Nobody needs another username and password to remember, so why would anyone want to put up a wall like that? You can have customers checking out all the time from their website who appreciate the fact they don’t have to go through a tedious system to put in all of their details and information when they may not use your website again anyway.
  • Make sure that you are offering a seamless design. It would help if you kept everything as consistent as possible for your brand, and that means using the colours, fonts and design on your checkout page as the rest of the website.  Any advertising you have on that page should be intentional and not fluffy. You should also make sure that your online payment providers are delivering the front end properly.
  • Don’t redirect anyone. If you’ve worked hard to get people to the website, don’t make them open a new window or a new website to have to pay. It’s an instant way to get people to click off of your site and not follow through with their purchase. It’s the main disadvantage of using something like PayPal because it takes them away from your page and takes them somewhere else.

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