Promotional merchandise is a staple in the marketing industry because it helps businesses achieve a wide variety of objectives, such as increasing brand awareness, generating leads, and fostering customer loyalty. In fact, promotional products are so effective that 84% of consumers say they have positive impressions of the companies that give them branded gifts.
If you’re thinking about using promotional merchandise to promote your business, then you’ve come to the right place! In this blog post, we’ll detail all the ways that branded merchandise can help your business.
Why Merchandise?
You may be thinking, “I don’t need any more stuff. I have enough mugs, tote bags, and pens with my company logo on them.” But promotional merchandise can be so much more than that! When done right, it can be a powerful marketing tool that helps promote your business and build brand awareness. As long as you’re creating the right products, take a look at options here, that are in line with your business and promote your brand in a great light, you’ll be on to a winner. Let’s take a look.
What the Statistics Say
When customers receive promotional merchandise from your business, they are likely to keep it for an extended period of time. In fact, according to a study by the Advertising Specialty Institute, 76% of people who receive promotional products keep them for at least a year. And 24% of people say they have kept a promotional product for more than five years! This extended exposure to your brand is invaluable in terms of building brand awareness and promoting your business.
Promotional merchandise can also help create a favourable impression of your business. In the same Advertising Specialty Institute study, 80% of respondents said that receiving a promotional product from a company made them more likely to do business with that company in the future.
Finally, promotional merchandise can help you stay top-of-mind with your customers and prospects. When customers see and use your branded mug or pen on a regular basis, they’ll be reminded of your business every time. And when they need the product or service you offer, chances are good that they’ll think of you first.
The Benefits of Creating Merchandise
But what are the major benefits for your business that you need to be aware of? Let’s take a look at four:
1. Increasing Brand Awareness
Promotional products are an excellent way to increase brand awareness for your business. In fact, 82% of people who receive promotional products have positive feelings about the company that gave them the gift. And when you consider that most people keep promotional products for an average of eight months, it’s easy to see how these giveaways can have a lasting impact on your brand awareness efforts.
2. Generating Leads
As we mentioned before, one of the benefits of increased brand awareness is that it can lead to more sales and customers for your business. In fact, nearly half of consumers say they’re more likely to do business with a company after receiving a promotional product from them. So if you’re looking for a way to generate more leads for your business, consider using promotional merchandise!
3. Fostering Customer Loyalty
Promotional products are also an excellent way to foster customer loyalty for your business. In fact, 59% of consumers say they’re more likely to remain loyal to a company if they receive a promotional product from them. And when you consider that it costs six to seven times more to acquire a new customer than it does to retain an existing one, it’s easy to see how investing in customer loyalty can pay off in the long run.
4. Boosting Employee Morale
In addition to promoting your business to customers and clients, branded merchandise can also be used to boost employee morale within your company. In fact, nearly half of employees say they would be more likely to recommend their employer to others if they received corporate branded merchandise. So if you’re looking for a way to improve employee morale and retention at your company, consider investing in some quality corporate gifts!
Could Investing in Merch be for You?
Promotional merchandise can be a powerful marketing tool if it’s used wisely. It can help promote your business, build brand awareness, create a favourable impression of your business, and keep you top-of-mind with customers and prospects. So before you write off promotional merchandise as just another unnecessary expense, think about how it could benefit your business in the long run. If you’re looking for a way to increase brand awareness, generate leads, or boost employee morale, then look no further than promotional gifts!
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