As establishing an eco-friendly image is beginning to be associated more closely with the generic understanding of business’s duties, more and more brands are contemplating implementing a greener way of thinking to modernize their day-to-day operations and keep up with competitors in their respective markets.
In years prior, businesses have put these changes in place too late or have even made these changes only after being pushed to do so. It is true now, more than ever, that resistance to change into an environmentally friendly model can prove detrimental to profits, particularly in markets with pronounced percentages of environmentally conscious consumers. If you own a business or have a say in how your workplace is run, it is worth considering how to adapt to these trends before it is too late.
There are so many benefits to improving energy efficiency. Read on to find out how reducing your carbon footprint can help to future-proof your company:
Enhanced Reputation and Customer Loyalty
In several markets, consumer loyalty scales with how environmentally friendly a business is. In a recent survey, 88% of shoppers consulted voiced that they would be more loyal to a firm with positive social or environmental values. Considering this figure, it seems foolish not to focus on your carbon footprint. By making this change, there is a chance a company can build loyalty with well over half of its consumer base.
Creating Green Strategies
How you evolve your brand will depend on your market. Despite this, a few green principles are relatively simple to implement and apply to almost all markets. They include but are not limited to:
- Conservative energy use: This fundamental method will save your brand and wallet, whether you ensure lights are turned off or use less water.
- Building infrastructure: This one is expensive but is worth considering. If any new infrastructure is required, companies should consider how they can benefit the environment while in the planning phase. Whether you install external living walls or solar panels, these are great for public image and are usually incentivized by governments.
- Sustainable Materials: Paper straws and sustainable packaging are popular now and for a good reason. Sourcing sustainable materials is an exceptionally efficient way to reduce your carbon footprint. If your business produces goods, the raw materials your business sources to make products could be switched to a sustainable alternative.
Though changing how your business operates is often difficult, it is worthwhile. By doing so, you are saving your brand from being penalized by governments and consumers in the future.
Wrapping Things Up
With more governments than ever intensifying efforts by implementing stricter laws and regulations to combat climate change globally, by proactively establishing an eco-friendly brand and doing so as early as possible, you are positioning your company in a position from which you can easily navigate the changing legal climate.
Staying ahead of emerging environmental regulations avoids costly penalties and boosts a business’s reputation and connection to its consumer base. As the years go by, being environmentally conscious will become integral to your company’s long-term success and profit.